[Solved]Examine the current market micro and macro environmental situation for a company of your choice. The company you select ca

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Part 1. Examine the current market micro and macro environmental situation for a
company of your choice. The company you select can be selected from one of the
industries listed (on page 5). That is, explore the market, customer, competitive,
distribution, demographic, economic, ecological, technological, political/legal,
and cultural situations for the company with particular emphasis on those
changing environmental factors that may provide opportunities and threats for
companies (see Chapter 3 for more details; This is primarily sections II and III
below).
Part 2. Demonstrate your understanding of core marketing concepts that you have not
incorporated into Part 1. A partial list of the concepts that should be addressed
is provided below (Section IV). You are not limited to this list. Examples, both
real (preferable) and conjectural (i.e., things that you think are likely), should be
provided to demonstrate your understanding. Most of these concepts should be
addressed in your company analysis (i.e., Part 1). You do not need to repeat any
of the core concepts that are covered in Part 1.
You may select your company from one of the industries listed below (not limited to):
Apparel
Fast-Food Restaurants
Department Stores
Retailing
Solar-Energy
Fast-Casual Restaurants
Beverage (e.g., beer, soft drinks)
Tobacco
Automobiles
Airline
Oil
Telecommunications (e.g., AT&T, Verizon)
Consumer Electronics (e.g., computer, smart phones)
Healthcare
Banking
Cosmetics
Education
Transportation

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