[Solved]What cost data are available to distributors? What data would you like to have for managing the business? 4. As Bill Brown, how would you set up an

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Answer four questions in Word document based on the PDF case.

1. What is the strategy for entering a country as a new consumer products firm? What are alternative methods for achieving coverage (distribution)?
2. What was the approach of P&G in Poland? Why do you think they chose this approach?
3. What cost data are available to distributors? What data would you like to have for managing the business?
4. As Bill Brown, how would you set up an incentive system for the distributors? Do you need to provide strong incentives? Which measures of distributor performance would you use?

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